To activate the campaign, we created a competitive CS:GO-based league where participants could play against each other. The winner of each tournament was awarded the branded car for a month, creating recurring engagement and sustained interest throughout the year.
I was responsible for executing both the digital and out-of-home elements of the campaign, ensuring a cohesive experience across platforms and touchpoints.
A S T R A L I S X : D R I B E
As part of a strategic partnership between Dribe and Astralis, I helped develop and execute a campaign that bridged digital engagement with a physical brand presence.
At the core of the campaign was a customdesigned car wrap (an “exoskeleton” skin) combining the visual identities of both brands. The car functioned as a mobile extension of the campaign, bringing the digital universe into the physical world and creating strong visibility across both online and out-of-home channels.
S I X T D O N ’ T L E A S E L I K E Y O U R D A D
In collaboration with Signifly, we developed and executed the campaign “Don’t Lease Like Your Dad” for SIXT.
The campaign was built around a humorous and culturally relevant insight: traditional car leasing is often perceived as rigid and outdated, while a new generation of drivers values flexibility, freedom, and convenience.
Through a playful and slightly provocative tone, we positioned mini-lease as the modern alternative — directly contrasting it with conventional long-term leasing models. The campaign invited a younger audience to rethink their approach to car ownership and embrace a more flexible way of driving.
My role focused on the execution and rollout of the campaign across digital channels, ensuring that the creative concept translated into engaging content and strong performance.
